Sunday, 24 January 2010

Oswald Helgason

The use of print within fashion is not a new phenomenon, however, with technological innovation a surge of photosynthesis prints is giving an almost 3D effect to the finished garments. The fusion of colour, print and reality makes the wearer feel like a moving installation! One brand whose signature style integrates narrative prints and a kaleidoscope of colours is Susanne Ostwald and Ingvar Helgason of Ostwald Helgason. The German and Icelandic designers met when both were working for a London design studio. They won two design grants from the German government and showed their first joint collection at Paris Fashion Week. Ostwald is the colour and print designer and Helgason is the maestro of the silhouettes. The Ostwald Helgason label launched in 2006 and stocks in Denmark, France, Hong Kong, Iceland, Japan, Netherlands, UK and US in shops such as Opening Ceremony, Kokon To Zai and Bauhaus, and boasts fans such as Rihanna and Daphne Guinness.– Kate Vandermeer
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